Blake wrote a book?!?!
This project is incredibly unique compared to most of my projects. However, it provided an opportunity to establish and discuss sales techniques I have learned from my conjunctional experiences working retail and launching products. Max Gagnon (Divvy's CEO) and I worked together to develop the subjects, chapters, length, and other crucial factors that would be featured in the book. This book was also created in less than a month, which kept a sense of urgency alive for the duration of the project. The final product is a 26-Page booklet that features QR codes that include free Canva design templates, as well as a web-based version of the booklet with bonus content that was cut from the printed version.
Project Roles:
Author/Writer
Design Consultant
Strategic Planning
Market Researcher
On-Camera Talent
Narrator
Content Management
Deliverables:
26-Page Book
Original Manuscript
Instructional Videos
Canva Templates
Featured Content
Web-Based Booklet
Programs/Apps:
— All marijuana products in Michigan require a “Child-Safe Lock”. These locks can often prove difficult for elderly or disabled consumers to overcome. The RATION tin features an easy-opening pinch/pull mechanism as well as a helpful infographic on the rear of the tin which educates customers on the open/closing method suggesting users repurpose their tins.
Canva Template Instructional Guided Videos
These videos can be found by scanning the QR codes found within the book. Each video has a step-by step process on how to modify the featured template and goes into the psychology and sales techniques that influencing the changes being made.
"Blake is always one step ahead and often responds to requests before they're even made. I can uniquivably say we made the perfect choice in working with him on our retail marketing book. "
