I developed the artwork, die tooling, and marketing strategies for G High Joe's RATION Products. This is one my favorite projects, as well an example of an intricate and hands-on design that’s been produced in mass quantities. After GHJ's launch and success, they began to quickly plan for the future and expansion of their brand. My task was to develop GHJ's strategy and aesthetic for their upcoming line of ready-to-consume, pre-rolled products. Many brands in the ready-to-consume market, such as Stiiizy and Jeeter, are extremely popular and thrive from their reliance on their fan-bases. To say GHJ was the underdog, would be an understatement, as this project would attempt and succeed in launching a unique product in the most competitive category in their industry. In addition to my contributions in designing and marketing, I was responsible for sourcing a capable and cost-efficient producer that could design the functional custom features and modify die-molds, as required for this project.