I conceptualized and designed the artwork, packaging, and supporting assets for Sushii Roll, for Teleology, over a single weekend. I was given full control of the creative process with the intention of bringing a simple and playful budget brand to market ASAP. Teleology wanted a brand that could appeal to a broad demographic and move units quickly. My idea for Sushii originated from the thought that most people are already familiar with the concept of a “Sushii Roll”, creating playful and instantly memorable brand recognition. Despite the original concept only requiring a few hours of consideration and development, it has proven to be a successful product within Teleology’s product offerings.